NIL should have never happened
College football players should be student-athletes. Any NCAA athlete while on scholarship or playing for the university/institution (I'm going to just call them schools from here on out) should NOT be allowed to market/monetize their name/like/image. Period.
Even, or especially as a fan of a big school & football program, this path just leads to an arms race, beyond the control of the institution and/or NCAA.While on scholarship or representing the schools these athletes are on an internship, granting them (typically) free tuition, room & board, books, tutoring, healthcare, and expert training (all may vary) .
While performing for their universities/intuitions, many may get the opportunity to display their talents on TV or other broadcasts.
The opportunity to demonstrate their talents comes from the college and the colleges'/conferences' ability to market the entertainment value of their teams. College football has been, and should be about the teams and their fans' passion. If you as an athlete don't want to comply with these rules, you have options.
If an individual athlete wants to market "their brand"; have at it. Go pay for your own training, rent, meals, and healthcare. Market yourself on your own. The G league is available for basketball players, so are other leagues for football players. Go play in Europe or some semi-pro league.
With college football you get a stage to perform on, and an opportunity with resources most of us don't have. Even if you get hurt, you get an opportunity for a college degree and connections, a very undervalued result of college. Good luck paying for an ACL injury on your own, much less having a college degree that the vast majority of college athletes use to further themselves.
If you think you are truly elite, why are you wasting your time in college football? Go professional.
Yes, I am aware the NFL doesn't have their own developmental league. I don't care, options are available. If they want it, pay for it. If they think they can out-market the NCAA like the NBA is trying, have at it.
//Yes, I am aware of the NFL's age rule. Soccer players are allowed to play wherever they want. Actually, everyone is allowed to play wherever they want, I'm proposing a point that this NIL will get out of control, quickly.