Do you hear drakes music being “exploited” by UMG
From my understanding the purpose of a licensing agreement in music is to be able to put the music in any sort of media so that it can give UMG another bag while also getting money from the streams. I don’t think I’ve heard a Drake song be in movies, commercials, games, etc. where you’d think UMG could make profit from it. Am I out of the loop? Is his music being used liked that ? I may remember his music in older nba 2k games but I’m not sure.