Ads improved today

I don’t run an agency but have been running ads for mine and wife’s business (non-ecom) since COVID. Disgustingly good results with the same ad for 6 years until things changed in February/March this year. Since then we had been able to book appts but the ads were hit and miss and 3-4 times higher cost for the same return.

Tried like many here with different ads, formats, etc. Got some results but no where near the level before. I turned them off for most of July until today because I saw some posts from this sub saying they were starting to see some good results.

Today, I turned on old faithful (the ad that converted for years) and it’s been performing the past 10-12 hours like before. Changed nothing. Don’t know if these results sustain like they did in the past but it does feel good for the time being.

Meta is a mess. You’re not broken marketers. This is obviously not really actionable info for anyone but thought I’d share as someone with a small ad account.