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r/InsuranceAgent • … • u/Toppoppler

How many leads should my agent be buying me daily? P&C

Im with state farm. I cant seem to find information online on how many leads is typical/good

Currently, my agent is buying me max 8 data leads a day that are priced around $25. For every two I return, I can get another lead. Zipquote mostly.

I close about 10% of the leads we keep, average premium of $1300 or so. At 5%-9% comission, it isnt enough.

I am the only sales guy, and our book of business is in another language. This is my only legitimate source of leads.

Laat month, zipquote dried up in my area and is starting to pick up again, so its rough.

How many leads/how much should my agent spend on leads per day for me?

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