Men have no options; women have bad ones.

I am (was?) and OV stan, but this brand has repeatedly disappointed me. They have offered the same color gear for maybe 4-5 years—no innovation. There’s no more interesting graphic branded tees in cool colors—no more color/fun. As a man I always got great compliments on my gear. Now there’s nothing to show off.

Only the women’s line is getting anything new, and my god is it terrible. Who in the world asked for equestrian? Tacky trucker hats? Hiking dresses wtf.

Your email campaigns are insanity. There’s no repeated focus on a particular campaign, so messaging is all over the place. And as a guy, all of your emails are for women’s releases. You are not idiots and know my purchase history—target me with relevant emails. AND INNOVATE YOUR MEN’S LINE.

You had a great formula before, OV, and now you’re just crapping all over it. I used to be such a brand promoter, and you continuously make it difficult to be one.

The death of this brand will be sad (and deserved).