DAE get emails regarding newly released games being on their wishlist despite never even hearing of them?

Multiple times in the past year or so I’ve been getting emails from Steam saying “That game you wished for just came out!” and it’ll be a game I’ve never seen before and would never have added to my wishlist or bought. I don’t meant to get all conspiracy-y, but is Steam adding new games to people’s wishlists so that more people buy them?