The cringey promos

So, why do some promos have to feel like cringy tv shop sales promos from the 90s? Do it actually sell better like that?

I just watched one where it felt like struggle to not just turn it off.

To be clear I have nothing snarky about the product, about the company or the people in the video, rather just the cringey “dialogue” (or dual monologue to be extra snarky). So as an example the new release of the spellbinder “betterpress”. https://youtu.be/I4OJ-5i6MyY

It’s so cringe with the rehearsed dad jokes about how *impressed* us viewers are. So cringe about how they swoon over the product they are selling, and how they proclaim the person beside them as such an awesome crafter. I mean they are promoting it, but it feels like they are trying to act as if they are overwhelmingly surprised about the results or what a good crafter their colleague is.

I get they might be nervous, but it unfortunately make it so difficult to watch. It moreover doesn’t feel like genuine excitement, and it get me to feel that if it’s this hard to get someone to be genuinely impressed and psyched, how good is this product anyway?

Why can’t promo videos be just demonstration of product and let the viewer understanding by themselves how good the product is, how skilled the presenting crafter is etc?