You may have noticed someone new in Firefox. Let's talk about it.

Hi everyone, if you’ve been poking around our recent updates, you might have noticed a new mascot showing up a little more intentionally. We figured it’s time to introduce them properly. Meet Kit. And before you ask, Kit is neither fox nor red panda, they’re a firefox of course.

As we’ve been talking more about Firefox being on your side and giving you more control over your browsing, we wanted a clearer way to show that personality outside the product. Kit isn’t an assistant, a popup, or a new feature inside the browser. This is just us giving the firefox a name and having a bit more fun with how we show up. Kit’s one job is being your companion for a new internet era.

Over the next few days, you’ll see us teasing Kit across social channels before officially introducing the new mascot next week. We wanted to share it with you all first, welcome Kit!