Confused about the popularity of the show

I love the show so much but something isn’t adding up. Help me understand:

From what I am hearing online, the show is a huge hit. It’s dominating streaming charts on HBO and Crave. Over 600 million viewing minutes in the US and is Craves all-time most viewed show.

So how is it that NO-ONE I know in person has seen the show? The 3 people I know who saw the show watched it because I kept telling them to watch it. Most people that I ask about it say they’ve never even heard of it.

So what’s going on? Is it just us freaks that are watching the show over and over again? Are people watching it and too embarrassed to say they like it?

Am I just hanging out with lame people?