Kimi plan pricing... is interesting. Do they think they are Anthropic?

I'm excited about open weight models, but to compete with the OpenAI and Anthropics of the world, they need to compete on price. They seem to do that on API pricing, but I don't understand their approach to their plan pricing. The entry level plan is $19, which is same as OpenAI and Anthropic. I would really expect them to compete on price like [z.ai](http://z.ai) is with GLM. Their coding plan is $6/month. At $19, I feel like it makes more sense to go with one of the big boys like Anthropic makes more sense to me.