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r/logodesign • … • u/wakeuptomorrow

Advice needed on a customer relationship management app icon

I’m working on a logo design for a CRM for a real estate management company. The app is called Pando, which means a large collection of Aspen trees. The CRM will be the universal root system to build customer relationships. Client wants a tree motif but it’s not a dealbreaker without it.

The core brand values are “improving communities, improving lives” through a heavy investment in our people. Basically, the team is the foundation of the company. They are very “people first, people matter” mindset. The fuchsia is one of our brand colors and the deep navy is used in many of our internal programs so I tried to incorporate the two. I’m worried it looks like the biohazard symbol too much 😭 so I’ve rounded out the edges.

Any advice is greatly appreciated! 🙏 rip me to shreds here because I’m dusting off some cobwebs for logo design. Swipe for initial concept sketches.

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