Cold-call anxiety: misconceptions and bad advice

I've been reading through a few cold-call anxiety posts from the past year and I mostly see advice like:

* exercise before calling * cut out caffeine * meditate * prepare for the call

Look, I'm not saying that it's bad advice, but those strategies are just putting a bandaid on a gushing wound.

Cold-call anxiety is anxiety. Addressing anxiety with proven techniques like ACE is much more effective than trying your hardest to ignore it or tune it out.

Are you still afraid to make the dial? You're not alone. 1 in 2 BDRs report feeling fear/anxiety before making a cold call. It's normal to feel that.

Let's talk about some strategies. Share your story in the comments and I'll answer to the best of my ability.