Zooz Acquired by Jasco: What do you think?
Zooz announced today that it, along with The Smartest House, has joined Jasco, the company behind several well-known smart home and electrical product brands. (Official Announcement linked above)
As anyone who's watched any of my videos might know, I've been a big Zooz fan for years. I use a lot of their products personally, feature them regularly in my Save The Panel content, and have been fortunate enough to participate in beta testing and provide feedback on some of their products.
One of the things I've always appreciated about Zooz is that they seem to understand the enthusiast and integration community. They make products that solve interesting problems, provide unusually detailed configuration options, and actually listen when customers have technical questions or suggestions. They also always want to improve.
So I'll admit, this announcement caught me a little off guard, and I'm still processing it.
According to Zooz, the brand, product lineup, support team, and The Smartest House storefront are all staying in place. Jasco will be providing additional resources for product development, distribution, and growth. I've also been reassured that the people involved in Zooz's technical development will continue in their roles.
That's all very encouraging.
I'll admit that whenever I see a smaller, innovative company acquired by a much larger organization, I get a little nervous. We've all seen acquisitions where the original company's identity and creativity slowly get lost. My hope is that Jasco recognizes what has made Zooz successful and gives the team the resources to build on those strengths rather than changing what makes Zooz special.
I think there's real potential for this to be a good thing. But as with any acquisition, the proof will be in what happens over time.
For now, I’m keeping an open mind, continuing to support the products I believe in, and genuinely excited about what the combination of Zooz’s innovation and Jasco’s resources might bring to the smart home community. There’s a lot of potential here, and I’m looking forward to seeing what comes next.
**I’m curious what everyone else thinks. Are you optimistic about the acquisition, concerned about it, or somewhere in between?**
And yes, I know this is Reddit, but let’s give the dust a chance to settle before we break out the pitchforks. 😁