When did “targeting” in marketing stop meaning STP and start meaning outbound lists?

STP taught targeting as a strategic decision, mainly as which segment are we building for and messaging to. Somewhere along the way, “targeting” has become the word for building a contact list and running outbound against it.

Curious what people think here. Are these just two different things that share a word? Has the tactical meaning crowded out the strategic one in how teams actually operate? Or did targeting naturally become more tactical simply because digital media and attribution now make individual-level targeting possible in a way it wasn’t when STP was created?