Craft Supplies and Homemade jewelry: traffic to shop and being a vendor

Hello All.

I apologize if this is not the correct sub. I would like a bit of help in finding ways to market and run my small business. I sell in person and online but their is some difficulty in getting myself out there. I am not sure of how to best utilize marketing and opportunities with to advertise. I'm a bit overwhelmed with figuring out if I should do Google Ads, social media, tiktok(I don't have a tiktok).

I'm still building my website and trying to figure out how to sell digital craft supplies and offer personalized items. Any help or a point to the right direction would be great