Why can't we come up with cool project names like the nsa can? (x-post from TIL)

https://www.reddit.com/r/todayilearned/comments/71ovka/til_that_a_room_known_as_room_641a_in_the_att/dncm20y

Our project names are silly. But PRISM is called PRISM because of what the user explained? Mind. Blown.