Mysterious missing matcha tines

I've been on a kick lately of buying and trying out matcha gift sets, usually with whisk, bowl, whisk stand, scoop and sometimes sifter or a carrying case. Most of them have very nice components, but a majority of them seems to have the same issue with the whisk.

Regardless if the seller, most of the whisks come in containers with a label in Japanese clearly marking them as 100-tine whisks. This is great, as more tines means better foaming, and 100 or 120 tine whisks tend to be expensive, often as much as half of the cost of these sets.

However every single one of these whisks obviously have far fewer than 100 tines, and each I've counted have less than 80. One I'm looking at this morning had 68.

I'm guessing these matcha gift set sellers are all buying from a manufacturer who is offering these at a low price and misleading their customers on the tine count.

Anyone else noticed this or is this just a recent trend?