Samsung TV AI Pop Up

I have a Samsung QLED Tizen Smart TV and holy shit its inrrupted me at least three times while playing my Switch 2 with a pop up to use some AI assistant. Not just a pop up but it full on makes my screen go black and shows the pop up exclusively.

I have game mode off. I've digged through my tv settings but I dont see anything on that would be causing it.

edit: and it's happened while on Prime Video as well.

edit 2: It hasn't shown up after opening the pop up and agreeing to it.