New cpu is causing a boot loop, even after BIOS update

My pc uses an old GA-H110-D3A motherboard.

I'm in the process of upgrading some parts, and I've found that my new cpu is causing a boot loop.

Old cpu is an i5-6500, the new cpu is an i7-7700K. The problem is definitely the cpu, everything goes back to working fine when i put the old cpu back in.

I'm just after installing the most recent Bios update from the gigabyte website, and there was no improvement. The boot loop doesn't make it to the Bios before resetting again.

Any advice?