Issues with NZXT Kraken X40.

Hey guys, I am putting together my first build and have run into some issues with my cooler. I purchased an NZXT Kraken X40 from Amazon, it arrived and I attempted to put my build together. I am seeing absolutely 0 pump speed on the software nor hearing anything. I am also seeing a message saying that USB connection has been lost. My CPU is constantly increasing in heat and the liquid is rising as well currently at 43.4. I have an i5 4760k, an MSI Z87 motherboard, a GTX 780, 8 gigs of ram, and an 850W power supply. I have tried to check the wires and made sure everything is plugged in correctly. If anyone could help that would be great, I will post pictures as a comment here soon.