Trying to install x64 on Windows computer.

Hello, I am trying to upgrade my x32 to x64. I have checked specs and my computer is capable and has a 64 bit processor. I have used the Windows Media tool to a USB, whenever I go to boot from USB it gives me the screen to select boot device. I select USB and it just recycles and asks me again. These are steps I have taken

Tried to format in both fat32 and ntsf

Downloaded Rufus and created a boot file from an . ISO

Turned off safe boot.

Changed boot order to USB first.

Still no luck, any recommendations?