New Era of Still Strength?

I was at a local spot and couldn’t help but notice that Volans and Pasote had still strength blancos. Volans’ even touted it as a lot #1 for 2023. It’s 53% (106 proof) with a light grey label. Pasote’s had a black label with a brightly colored Day of the Dead skull at 55% (110 proof).

Anecdotally, I’ve been reading of others here applauding Don Fulano Fuerte, which makes me wonder if this is the tequila trend for 2023 and possibly even 2024.

The cynic is me wonders if they’re just trying to rope in all the recent whisk[e]y converts. The optimist in me sees this as distillers finally having their say on an expression. Thoughts?