Milton (the frequency illusion)

So the frequency illusion (also known as the Baader-Meinhof phenomenon) occurred today for me with the word "Milton"...

First off, The Long Dark. I recently picked this game back up again (after having last played it in 2018) and am loving it all over again! All the new content is great. I was replaying the campaign / story mode (now that there's more episodes of it) and the first beloved TLD town you experience is of course... Milton.

So with TLD on my mind, I'm watching/reading the news right now and Hurricane "Milton" is the hot topic! It's everywhere on the news right now, as it begins to make landfall in Florida, with some news outlets calling it potentially the 'storm of the century'. Crazy! I hope everyone stays safe!

Then, I happen to be looking up High School Football national rankings, and "Milton" (GA) is the #3 HS Football team in the country right now.

Strange how I seemingly went years without seeing/hearing the word Milton, and now it's everywhere today (the frequency illusion).