I honestly don't see the point in these toys at all.

If you are excited about these, then more power to you. I'm not here to argue with you.

But to me, it seems like a very low-effort cash-grab. Boring color schemes, minimal paint, and characters who either don't exist or are representations that aren't from any existing media. Who are these made for?

At current market prices, I would venture that far fewer people are making impulse purchases and going, "Well, I don't really care about the character at all, but it's not very much money and it adds up my collection a bit." Not for $30 and $44 a pop.