Noisy front roller pulley

I've got a NordicTrack NTL1791517 that's got a pretty loud front roller pulley. I don't think it's the belt or that the front pulley is slipping.

Is there anything to be done other than a replace of the entire front roller assembly? Doesn't look like the pulley is a separate part.

https://www.youtube.com/watch?v=zFmps6jnJ4s