Question about United adding flights

Hi all, looking for some guidance from those more knowledgeable than I.

For the last few years, my GF and I have flown direct from Newark to Geneva in late Feb/early March. I'm looking at flights and I don't see any direct flights from Newark to Geneva at the fares I'm familiar with ($700-$900). I see one and it's \~2k for economy.

Is it too early and they haven't added more flights yet? Or is there something else I should be aware of?