A call for pithy slogans.

I have been doing some chalktivism on campus lately, because... why not? Before you became vegan, were there any slogans/short phrases that gave you pause? I know that making the connection is a rather complex process that differs from individual to individual, but if you were trying to maximize your success, what phrase would you choose? My current favorites are "Friends, not food", "Animals are not food", and "Live compassionately, GO VEGAN" but I am totally open to suggestions.