What...what do y'all do when you upgrade?

Serious question. I built my rig in 2017 near top spec, it's lasted me the following years, but starting to show age (1080 Ti is the GOAT).

Now I'm wondering--do you guys just usually upgrade parts and adjust your loop, or do a whole new build?

I have a smart-looking hardline loop in a Thermaltake Core P5 case. I do like it...

I'm planning on staying on the same motherboard and upgrading CPU/GPU, but it almost seems like LESS of a hassle just to get a new case and not liquid cool anymore lol.

Do you guys just keep your builds "forever"?