What is the real barrier to entry for new potential wine consumers?
I think younger generations are upset with the 'snobs' because in this industry, it’s tough to just Google the answers. They’re left relying on other people’s opinions, which makes it feel even harder. People won’t just go and try things anymore - they need to know it’s good beforehand because FOMO rules so many these days. This dynamic requires people to treat wine like a hobby, and I think that's who these so-called 'snobs' generally are: hobbyists.
What do you think? Do you think the reliance on opinions and reviews is a barrier to really enjoying wine? Or is it just part of the learning process in an industry like this?