Charity Collaboration
I just saw an AMA for the CEO of the RSPB (Royal society for the Protection of Birds). It got me thinking that Stonemaier/Elizabeth Hargrave could do some collaborations for various such organisations. Such as release a small booster pack with 5 or 6 exclusive birds, or even a standard 52 card deck of cards with the wingspan artwork and facts.
Could serve as good advertising for the game directly to people into birds, and raise money for the Protection of Birds too.