Sudden Explosion of "Genuinely" Overuse

I have noticed a trend in the past months in which ***genuinely*** is used correctly as an adverb but adds nothing to the communication of a sentence and in which the authenticity of the statement is irrelevant or would not be in question. The frequency at which I now hear this word, especially on YouTube videos, has grown absurd.

***Genuinely*** seems to have suddenly grown to be among the most commonly used adverbs nearly eclipsing and sometimes even incorrectly substituting "very" (e.g. an influencer might say, "I genuinely think this is a genuinely exciting movie" rather than "I think this is a very exciting movie". It sounds like a conversational tic.