You can now use your WoW gold to buy the Witcher 3 on Battle.net
Witcher 3 just got added to the Battle.net store, which means you can buy it using Battle.net Balance you got through the WoW Token. The next DLC is also listed, but you can't preorder it yet.
https://eu.shop.battle.net/en-us/product/the-witcher-3-wild-hunt-remastered?pfm=home%20page%20-%20banner%201