Never played Hardcore before.

Whats the attraction to it? Are there any special rewards for it?

The most hard core thing Ive done in gaming, to date, was beat Dark Souls at soul level 1. No where near easy, but it was just for a flair on the One bro reddit and some bragging rights. Which no one cares about any more.

Is this along the line as the same thing? Solo self found Hardcore seems to be "the thing" now.